Stuck in a tight spot? No worries Klein Tools has you covered. With the new Multi-bit Stubby Screwdriver you can get to screws in the hardest to reach places. Say goodbye to inconvenience and hassle because when it comes to screws they’ve got you covered.
Client: Klien Tools
Teammates: E. Ivey, A. Whitney, G. Waggoner, S. Mezrah
We found it best to advertise to men between the ages of 25-50 years old. Plenty of men face their share of of close calls. Throughout the campaign we try to make a connection between life's tight spots and the product.
These rustic themed magazine ads should have a positive impact on the target audience. Content may viewable in mechanical or plumbing magazines as well as publications by hardware suppliers like Menards.
Social media is a huge part of creating a cohesive campaign with much of our target audience under the age of 40. Social media allows us to directly target audience members, therefore this ad might be shown to men who have recently interacted on lottery or sports betting websites.
Viewers are drawn in by a shocking image of an incomplete billboard. This out-of-home advertisement is another great way to illustrate the benefit of the stubby screwdriver in tight places.