Steel Technologies is a metals processing company with locations all across North America. In my current role as a Marketing Specialist, I specialize in creative direction for the development of a new branding strategies and webpage redesign. In addition, I manage our LinkedIn and Facebook accounts including content creation and data tracking. I also connect with department leaders across the organization to create external and internal communications.
Social Media Accounts & Analytics
At Steel Technologies, we are committed to developing data-driven growth strategies for social media. I spearhead efforts by developing compelling content and closely monitoring data trends to boost engagement. We strive to increase brand resonance across the entire organization and beyond. Stay tuned for more updates on growth!
Facebook: www.facebook.com/SteelTech
LinkedIn: www.linkedin.com/SteelTech
In addition to creating comprehensive communication strategies for each department and location, I collaborate with leadership to create engaging meeting materials. As the specialist in creative direction I aid in bring numbers, data, and business concepts to life.
National Sales Meeting
Core Selling Bullseye: Activity
Our Sales Team needed a comprehensive strategy to effectively target current, future, and potential customers. During our 2024 Spring Sales Meeting, each team member completed a Core Selling Bullseye (pictured below). This tool enables our team to easily identify core customers and determine the appropriate amount of time to dedicate to each customer.
Core Selling Bullseye: Poster
Later, we challenged our teammates to use their customer insights to create a Core Selling Bullseye for each region. We divided them into regional groups and had them collaborate on completing a life-sized Core Selling Bullseye.
Core Selling Bullseye: Discussion
After completing the Regional Core Bullseyes, we transitioned to group discussions. Teammates elaborated on their decisions, engaged in constructive debates, and highlighted key customer characteristics. Utilizing visuals they collaboratively finalized the strategic direction for each region.
Core Selling Bullseye: Follow-Up
Initiatives like these require follow-up to ensure lasting impact. I digitized the life-sized posters, providing our entire organization with a comprehensive view of our customers and their influence on our business. Additionally, we distributed keychains to each teammate, serving as a constant reminder that this information is readily accessible and encouraging them to always consider their core customers.