Plenty of outdoor adventure fanatics are running in to a common enemy, smelly socks. Darn Tough Vermont’s merino wool provides long-lasting, odorless socks for peak performance during all of your outdoor adventures. With the ability to take on outdoor adventures consumers have a fresher funner experience.
Client: Darn Tough Vermont
Teammates: N. Zaroff, B. Stenale, and L. Aston
We found it best to focus on primarily male audience members between the ages of 23-65. The use of print ads in skiing, hiking, and recreational sports magazines communicate the sock's unique abilities and the added benefit of a fresh scent.
Our target audience loves to travel and explore, therefore transit advertisements will have a strong impact on consumers. The natural environment and humorous touch should certainly grab the attention of an adventurer during their travels.
We chose to include Twitter ads to offer an opportunity for engagement and further highlight the odorless feature.
We predict a large amount of our target audience are Instagram users; therefore we hope to engage audience members and create awareness about the orderless benefit with a humorous illustration